source: http://www.marketingcharts.com/wp/direct/viewability-of-directly-placed-display-ads-improves-in-h1-36622/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink 61% of directly placed ads stayed in-view for at least 1 second during the fist half (H1) of 2013, up from 56% in the second half of 2012 and 49.9% in H1 2012, according to [pdf] a new study from Integral Ad Science. Viewability for directly placed ads was better than for networks […]
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